Is the doTERRA MLM scheme worth all the hype?

Is it just me or is prospecting in network marketing awkward and embarrassing? Even after 20 years in the industry I still hear during my MLM presentation, "Is this a pyramid scheme?"

Is the doTERRA MLM scheme worth all the hype?

Is it just me or is prospecting in network marketing awkward and embarrassing? Even after 20 years in the industry I still hear during my MLM presentation, "Is this a pyramid scheme?"

Fortunately, technology has allowed me to move much of my business online, which is a massive relief and a vastly more passive way of running a network marketing business. Even doTERRA since and even before the pandemic saw the importance and the reasoning for wellness advocate to move more of their business activities online.

Nevertheless, the world of MLM still has its critics even with companies such as doTERRA who from the very start have tried to be honest and transparent in the way the run their organization.

But, you can not please everyone.

If someone has it in their mind that MLM is bad or illegal it is very difficult to change their minds. However, for those of you who are sitting on the fence and are open to the idea of running a network marketing business. I will try and explain with the help of the doTERRA business opportunity what it means to run a MLM business from home.

MLM presentation on what doTERRA is all about

doTERRA was a popular choice from the very beginning. Customers trusted the leadership and the concept the products gave to the customer. Many customers and then later wellness advocates (reps) could identify with the essential oils and could see them as an important part of their lifestyle.

I feel we all have implicit identity on how we see ourselves and how we like to be seen. We can see this more clearly from the type of people who are attracted to essential oils and doTERRA. Since the lockdowns and the global crisis during 2020-21 I believe there has been a psychological and social shift to a more natural, organic and holistic mindset. We are all starting to fully understand what we are doing to ourselves and the world around us and so we need to change or change will be forced upon us.

Is doTERRA apart of the solution?

I believe it is...

doTERRA is not only running a sustainable business model, they are also offering real financial opportunities to harvesters and distillers in second and third world counties. In addition, allowing individual like you and me to run a equally sustainable business from home.

There are not many network marketing companies that put as much back into society as doTERRA. The leadership does not only believe that it is good for their image, but also it is the right thing to do and the responsibility of all major companies to offer proper wages and conditions to everyone connect to their products.

Is doTERRA a pyramid scheme?

The elephant in the room is the question of legitimacy of the doTERRA business model. This is generally a lack of education of what network marketing is and what it is not.

So, to make it clear doTERRA is NOT a pyramid scheme.

It is a legitimate business opportunity available to anyone regardless of gender, race, education or religion beliefs. If you have the motivation and the desire you can become a doTERRA wellness advocate today.

doTERRA mlm scheme

So, what is the difference between a pyramid scheme and network marketing?

Network Marketing / MLM: Network marketing is a very legal business model where individuals sell products to the public. This is often call direct sales or word of month advertising. Since the introduction of new technologies such as the internet, much of the selling has moved online. The network marketer or rep gets paid a commission for selling the products. If they bring other reps into their sales team they will also receive commissions from their sales. This is where we see the use of the word "network" in network marketing. Every network marketing company have variations on the compensation plan such as matrix, binary and the unilevel compensation plan. The doTERRA comp plan is modeled on the unilevel method. (Watch the doTERRA compensation plan video below)

Pyramid scheme: On the other hand, pyramid schemes are highly illegal. A good way to tell if you are being offered a pyramid scheme pretending to be a MLM business is if there is NO real product or service to sell. Also, the scheme will offer a massive return on the money the you are going to invest. Often the joining fee will be low, but once you are in you are encouraged to invest large amounts of money to gain some kind of premier level. The key to avoiding pyramid schemes is to research, research and research again until you are confident you are joining a legitimate business opportunity. Another way is speak to one of their reps over the phone or work with a company with a long history.

How important is a doTERRA leader for someone serious about making money from home?

Almost everyday I receive an email asking if I can find a doTERRA rep in their city, town or village. It seems reasonable to ask such a question but when someone is serious about becoming a doTERRA wellness advocate they are disappointed with the quality of the local rep.

The truth is that the majority of the doTERRA membership are customers, wholesale customers or very low key wellness advocates (reps). This makes it very difficult for those interested in making money or education themselves in the products and business to find someone motivated enough to help and support them.

Here is a quick MLM presentation of the three types of doTERRA commitment levels:

The three commitment level in the doTERRA membership can be defined by a user, a sharer and a builders or leaders.


The user is self explanatory. It is someone, normally a retail customer or a wholesale customer that uses doTERRA products. They have NO interest in running a business or sharing the products.


The sharer is a wellness advocate (doTERRA rep) but sometimes a wholesale customer who enjoys selling and sharing doTERRA oils with family and friend. Beyond that they have NO interest in building a business or making more than pin money.

Builders or Leaders

If you are serious about building a business with doTERRA, you need to be joining a builder or leader. Many years ago I stopped joining friends and family regarding their next get rich quick scheme or even legitimate business opportunity. It is not worth the hassle and stress of something going wrong or words spoken when a professional attitude should be the manner of business.

Nevertheless, the builder or leader in doTERRA is someone who knows what you do not. They have experience and they know who to speak to and where to go to get important information. They have joined doTERRA for the same reason you have and that is to make money and run doTERRA are a serous business. Joining a leader gives the new and inexperienced rep the opportunity to leap forward rather than making the same mistakes everybody else has made before they understood. Simply, joining a leader puts you in a position of power within an elite group of people who will be happy to build your business with you.

Who should you join?

Finally, if you want to join a family member or a friend it is of course up to you. My suggestion is to ask yourself, why you are joining doTERRA?

  1. Are you joining to buy some products at the wholesale price? Then become a wholesale customer and join a friend or family member if you want.
  2. Do you want to share some products, but really want to keep it low key? OK, become a wellness advocate and again join a friend or family member.
  3. Do you need or want to make money from doTERRA? Then, become a wellness advocate and join a leader.

Is doTERRA a pyramid scheme?

Why join the doTERRA MLM scheme and build a serious income?

If you are looking for a safe and secure bet regarding a home based business doTERRA is one of the safest.

It was founded in 2008 by a group of health and wellness professional with a belief is holistic health in the world of essential oils. Their existing experience in network marketing and direct sales made it an easy choice regarding the business model the company would be implementing.

How successful has doTERRA been since 2008?

The information I have found shows that their sale and marketing strategy was a massive success which has valued the company at over $5 billion. The future estimates the company being worth about $25 billion in 2024.

This simply means to anyone wanting to join doTERRA can be assured that they will be around for years to come and the growth is still there.

So, what about the hype?

The main reason for joining doTERRA is the oils. Not just because they are essential oils, but because the quality is unsurpassed and the reviews for doTERRA products are outstanding. Arguably, (millions of the doTERRA membership will agree) that doTERRA essential oils are the purest and highest quality available in the world today.

The use of the quality protocol that guarantees that there are no filler or pollutants in the oils is the main reason for the heightened interest. In addition, the testing is done by a third-party certification body to insure transparency and credibility.

Does doTERRA sell any other products beyond essential oils?

The main product line is essential oils and essential oil blends, however since 2008 they have been adding complementary essential oils related products. These include, diffusers, skincare products, hair care products, weigh loss products, supplements and even products exclusively for children and men.

How much does it cost to get a doTERRA memberships?

For this example I am referring to the United States and I will add a few other countries and area below, however the membership regardless where you are is affordable. If the amount is still too much for you, then please consider doing something else because running any business costs money in the early stages. So, if you can not afford a start up fee, running a business will not be possible.

The start up cost in the US is $35 which includes the following:

  • 25% off the retail price of all doTERRA products
  • As a part of the loyalty reward program (LRP) you have the option of getting between 10–30% of your purchase back in product point toward doTERRA products, meaning you get the products for free. (worth about a dollar a point)
  • The possibility to receive FREE product of the month by making a LRP order 125pv (product points) or over.
  • This is important for those serious about running doTERRA as a business. As a part of the package you will receive a FREE doTERRA personalized webpage. It can be used to share product with family, friend and anyone else.
  • As a doTERRA rep you can receive bonuses and commissions from the work you do including training of you train. Again, this will interest those interested in earning an income from doTERRA.
Other countries and areas
  • United Kingdom:  £20
  • Europe / EU: 20€
  • Canada: $42
  • Australia: $50

MLM presentation

How to join the doTERRA MLM scheme and get a membership

  1. Click here (Technical advice: Mobile devices can have glitches, for best results use the Chrome browser on your PC or Mac computer)
  2. Note: If you are enrolling from outside the US - Click Here and choose your language and country
  3. Choose your kit (When you purchase a product enrollment the enrollment fee is waived)
    • To purchase the 35$ enrollment, click on the "Individual Products" button and then click on the Bag button on the top right hand side of the page.
  4. Review your order and proceed to checkout
  5. Fill in your details
  6. Choose Wellness Advocate or Wholesale Customer
  7. Enroller ID and Sponsor ID is: 930175
  8. All Wellness Advocate packages includes a free webshop, back office and no monthly fee
  9. Fill in your Shipping details
  10. Pay for your order

Within a short while you will receive an email from doTERRA confirming your enrollment and then in about 3 days you will receive another email from your Enroller welcoming you to doTERRA.

Contact me

If you would like for information about the doTERRA MLM scheme and want some questions answered by an experienced leader, add your name, email address and short message below and I will get back to you asap.